Flower Study Unearths Buyers Generational Preferences

The Society of American Florists conducted research to find out what flowers “mean” to different generations. Here’s an excerpt of that study:

“SAF’s Generations of Flowers consumer research study, completed in January 2009, explores the motivations and barriers of how different age groups perceive, buy, and use flowers and floral outlets. Three generations of consumers were assessed through qualitative and quantitative measures: Generation Y (ages 18-30), Generation X (31-44), and Baby Boomers (45-60). The study methodology included:

Interviews with generational and gift giving research giants, Iconoculture and Roper
Two online focus groups of 57 individuals
Online survey of 1,557 flower consumers”

Key Inisghts Included Flowers and Gifting, Flower Purchase Behaviors and compared Boomers, Gen X’ers and Gen Y feelings toward flowers in general.

For instance when it comes to floral purchases

Gen Y is “most likely to purchase flowers in person and deliver flowers themselves. This echoes a “personalization” trend in gifting characteristic of this generation.”

And Gen Y is also “more likely to purchase flowers to impress guests in their home, significantly higher than other generations. This indicates an opportunity to reposition the value of flowers for the younger consumer.”

Compared to Gen X which “most likely purchases flowers as a traditional holiday/occasion gift for someone else, as a “just because” pick-me-up gift, and for home decoration.”

The Baby Boomer Generation “is significantly more likely than other generations to keep flowers in their consideration set when purchasing a gift, and to find flowers appropriate for a broad range of gifting situations.”

To read the rest of the study visit

To order flowers visit: Eden Florist Today!


In a study done by the Society of American Florists they found that “Flowers Lead Toward “Better Bottom Line”


“Naturalizing the workplace can lead to more productive workers and a better bottom line,” Joanna Poncavage tells readers, touting SAF’s Impact of Flowers & Plants on Workplace Productivity Study.

Recent scientific research at Texas A&M University found that ideas, creative performance and problem solving improve substantially in places with flowers and plants,” Poncavage says.

In 2003, SAF partnered with an internationally recognized research team at Texas A&M University to learn how flowers and plants in the workplace impact productivity and problem solving.

“The Texas A&M research is a great sales tool to help convince businesses why they need flowers,” says Jennifer Sparks, SAF’s vice president of marketing. “Commercial accounts represent a profitable market for florists, and while they do require some upfront efforts, the long-term rewards are significant.”

In fact, I have had several customers tell me that flowers do the trick!

We have an attorney who sends flowers to clients to thank them for their business and for their referrals. They always call and thank her and oftentimes will end up being our customers.

One customer was trying to get an appointment with the Human Resource Director of a Big Company and he could not get past the gatekeeper. He called for about the 5th time and was again brushed off.  While speaking with the assistant he noticed she was sneezing a little and asked if she was okay. She told him she was just getting over a cold. He called my shop and ordered a “chicken soup” arrangement and had it delivered that day. Needless to say, he got the appointment and subsequently the business.


Here’s what one satisfied customer has to say about Eden Florist work:
“On behalf of the faculty and staff of Northwest Christian Academy I just want to say a BIG THANK YOU! The arrangement is beautiful. Blossom and I will have the vase for a long time. You will be seeing and hearing form us in the near future.” Marcia Davis

So if you were wondering whether or not flowers would help you close the sale… this study should give you at least one more reason to SEND FLOWERS.

Sympathy Flowers ARE Important

Confused about whether or not to send flowers to express your sympathy?

In the article “Avoiding Confusion” Kim Stacey says “The traditional funeral ritual plays a key role in the grieving process. As tradition has given way to new forms and behaviors, still the most common funeral-related ritual, is the sending, receiving and viewing of flowers.”

In a study entitled, “The Role of Flowers and Plants in the Bereavement Process,” funded jointly by the American Floral Endowment and the Society of American Florists Information Committee, more than half of the bereaved surveyed strongly agreed that flowers were a critical component of the funeral ritual that helped them deal with their grief.

She goes on to say, “At the funeral service, flowers also help brighten a somber environment and provide a topic of conversation and a tranquil focal point.”

More important than the role of flowers in keeping conversation going, the study further demonstrated that because of their soothing qualities, sympathy flowers displayed at funerals actually had a positive impact on the emotional well-being of the bereaved.

After the funeral service, arrangements and plants act as keepsakes to brighten the home and in the case of flowering plants, can serve as a living memorial to the deceased. Not only that, caring for the plants can provide hours of pleasure and an emotional connection to the missing loved one.”

To read the rest of the article, visit:

To send flowers to show your sympathy and condolences, visit Eden Florist today.

Flowers Equals Happiness Part One

This article published by Society of American Florists about a study conducted by Rutgers University reveals that flowers do indeed equal happiness:
natures glory floral arrangement equals happinessScience And Nature Unearth New Insights Into Emotional Health – Rutgers Behavioral Study Links Flowers And Life Satisfaction

With today’s high-tech and fast-paced lifestyle taking its daily toll on our lives, experts advise exercise and other personal lifestyle changes to relieve stress. According to recent behavioral research conducted at Rutgers, The State University of New Jersey, nature provides us with a simple way to improve emotional health – flowers. The presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed.
“What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way,” said Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers and lead researcher on the study.
Research Findings
A team of researchers explored the link between flowers and life satisfaction in a 10-month study of participants’ behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.
Flowers have an immediate impact on happiness. All study participants expressed “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.
“Common sense tells us that flowers make us happy,” said Dr. Haviland-Jones. “Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being.”
Forget the fountain of youth, new scientific research proves flowers help senior citizens cope with the challenges of aging.
Sharing Space
The study also explored where in their homes people display flowers. The arrangements were placed in areas of the home that are open to visitors – such as foyers, living rooms and dining rooms – suggesting that flowers are a symbol for sharing.
Flowers bring about positive emotional feelings in those who enter a room,” said Dr. Haviland-Jones. “They make the space more welcoming and create a sharing atmosphere.
The Emotional Impact of Flowers Study was conducted by Jeannette M. Haviland-Jones, Ph.D., Professor of Psychology, Project Director, Human Development Lab at Rutgers, The State University of New Jersey. Dr. Haviland-Jones is a psychologist and internationally recognized authority in the role of emotional development in human behavior and nonverbal emotional signals and response.
The research adds a scientific foundation to what many consider to be common knowledge – that flowers have a strong, beneficial impact on those who receive them. The Society of American Florists worked in cooperation with the Rutgers research team, bringing an expertise of flowers to the project.
Flower Therapy
The researchers from Rutgers determined that the flower recipients in the study experienced an elevation in mood that lasted for days. And Chinese healers – who’ve long believed in “flower power” – say that it doesn’t stop there. They say you can utilitze flowers to summon whatever power or emotion you’d like – and that the secret is in the flower’s color. Each color creates a different frequency of lightwaves, they believe, which travel through the retina and down the optic nerve, setting off a chain reaction of responses in the body. Neurotransmitters are then released, inducing the production of calming hormones like melotonin, stimulating hormones like adrenaline, and mood-boosting hormones like serotonin.

In Part Two we will share how you can enjoy the physical and emotional benefits of flowers.

(source: ©Society of American Florists)