SLOWFLOWERS.COM ANNOUNCES 2016 AMERICAN FLOWERS WEEK
A campaign to promote American flowers and foliage
Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers, announced details about the second annual “American Flowers Week.”
In 2015, Slowflowers.com creator Debra Prinzing organized the week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. In one month that effort generated more than 400,000 social media impressions on Twitter and Instagram, demonstrating the power of images, ideas and values that promote American Grown Flowers.
The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
American Flowers Week supporters can find more information and resources atamericanflowersweek.com. Downloadable fact sheets, infographics and the 2016 American Flowers Week logo and social media badges are available for growers and florists to use for their own marketing and promotion efforts.
To read the entire press release visit: American Flowers Week website.
To purchase an American Flowers week arrangement visit EdenFlorist.com today.
Cancer: Jun. 22 – Jul. 22
People born under the Zodiak sign of Cancer are often considered an emotional, incurable romantics. Sociable, loving and patient, their generous spirit, cancereans are sensitive and thoughtful. They tend to take everything to heart and are drawn to people who wish to unburden themselves vocally.
You can cry on a Cancer’s shoulder, talk their ear off, share your own burdens and they will react with compassion and thoughtfulness. Cancer’s tend to be home-bodies and create a loving nurturing environment for those they care about and for.
Cancer personalities love larkspur, delphinium, or white lilies. A bouquet of white roses will touch their heart and express the perfect sentiment you wish to convey
Cancers colors sea green, silver and cerulean blue and their birthstone is the pearl.
“Our response to color is intensely emotional, and flowers can be a catalyst for feelings that stimulate more than just our sense of sight and smell.” ~ Leatrice Eiseman, International Color Expert
Learn the Color Secrets to Creating Moods Through Flowers
Nurturing: A true sense of caring is created by a combination of colors that are fragile, soft and tender. Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace.
Romantic: A sensation of intimacy, nostalgia and comfort is captured in this color palette, a blend of delicate warm and cool colors with lavenders and pinks at its heart. Romantic arrangements express loving sentiments and admiration to mothers, sisters, grandmothers, aunts, best friends, significant others and brides-to-be.
Sensuous: The rich, luxurious color combinations of the sensuous palette set the mood for sophisticated, passionate and even seductive settings. Robust reds and purples, hot pinks and spicy oranges are at the soul of this dynamic floral feeling. Consider a sensuous arrangement for a very special evening or an elegant dinner party – anywhere you want to feel magnetic and extravagant.
Tranquil: Serenity and relaxation are the essence of this color scheme. Its peaceful palette, reminiscent of sky and sea, is dominated by clear, light shades of green, misty blues and other cool hues. A vase of tranquility is perfect for busy moms, harried professionals and those who seek a moment of calm from life’s stressful situations.
Whimsical: Fun-loving, free-spirited, playful feelings are conveyed by the whimsical palette, which is characterized by bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.
“There is no doubt that beautiful surroundings provide us with a special environment that helps us thrive,” said Eiseman. “Flowers are an easy and affordable way to add a splash of color and emotion to your life.”
Your Florist = Your Flower Therapist
When it comes to achieving Flower Therapy, consult a professional florist to ensure your desired emotion is expressed just the way you want it. Don’t worry if you are not familiar with the names of the hundreds of flowers available.
By following these simple tips from the Society of American Florists, anyone can order flowers with confidence, send the perfect floral gift for any occasion, and choose a gift that takes into account the feelings of others.
• When ordering floral gifts, describe the recipient’s personality, as well as favorite hobbies or colors. Your florist can match the floral arrangement with the recipient’s personal preferences.
• Tell your florist if the gift is for a special occasion (birthday, anniversary or other personal milestone) or just because. He or she can offer suggestions on how to best create an emotion with flowers.
• If the flowers are for decorating or entertaining, describe the environment where they will be placed so your florist can create an arrangement that complements the style and colors of your home.
Professional florist are experts at designing arrangements that make moments special. A good florist will ask questions about what atmosphere or mood you are trying to create and will provide expert advice on gifts that enhance any sentiment or occasion.
For Flower Therapy, contact Eden Florist, and we’ll help you choose the perfect arrangement to convey your sentiment. Our motto:
“Let our Flowers Second Your Emotion.”
Source: Society of American Florists