Multicultural Nuptials

Heidi Richards Mooney of Eden Florist Talks about Multicultural Nuptials to Floral Management Magazine A few years ago Heidi Richards Mooney was interviewed by Floral Management magazine about the popularity of ethnic weddings in the United States, and how florists have been able to appeal to that market, in the cover story of its March 2007 issue.

Here’s an excerpt:

Heidi Richards, AAF, has always designed wedding bouquets using an odd number of flowers — it makes for better distribution and presentation, she says. Little did she realize that the odd numbers are right in line with a Chinese bridal tradition. This realization came when Richards, owner of Eden Florist & Gift Shop in Miramar, Fla., had a preliminary meeting with a half-Chinese, half-Italian bride-to-be. When the bride said that Chinese traditions call for bouquets with either five or seven blooms, Richards says she initially laughed about the coincidence. But, she says that the small detail, coupled with Richards’ prior knowledge (thanks to researching online) of how Chinese culture incorporates bamboo and cherry blossoms into their weddings — was, in fact, what cinched the deal for this bride’s wedding.

You can read more about it here: “Multicultural Nuptials.”

or copy and paste this link into your browser –

Planning a Wedding in South Florida?  Call Eden Florist for a FREE wedding consultation – 954-981-5515 or 800-966-3336.  Ask for Heidi!

Eden Florist Provides Flowers for Preview of THE PROPOSAL

A week ago Ellen Burton, Publisher of Duo Magazine (and a dear friend of mine) called and asked if I wanted to participate in the media event for the new movie, THE PROPOSAL. I said, “Absolutely!” The event took place last evening at Muvico in Pembroke Pines. It included a Fashion Show, an after party and a pre-screening of the movie. Several hundred people arrived for the event, including women in wedding gowns, men in tuxedos (the fashionistas), the media (Deco Drive was on the scene) and the event planners from Disney.  I was so excited and honored to be a play a very small part in making it happen. Here are some pictures of the event complete with quickly assembled hand-held wedding bouquets. We put together very light, summer flowers that would not require the bride to worry about the bouquet as she greets her guests and admirers.

According to a review by the Sun-Sentinel “The Proposal won’t catch any bouquets for originality, but in terms of a bended-knee pitch for the affections of women — including Ryan Reynolds’ boyish charms, a hip granny and even a beyond-adorable puppy — this romantic comedy pretty much pulls out all the stops.”

Bride is carying a hand-tied bouquet of yellow roses

Bride is carrying a hand-tied bouquet of red gerbera daisies

Bride is carrying a bouquet of white alstromeria

Bride is carrying a hand-tied bouquet of peach stock

Bride is carrying a hand-tied bouquet of pink snapdragons and larkspur

Cake was provided by, Limo was supplied by Larry’s Private Car and Limo ServiceDJ was Egon Flux  and of course, the flowers were created and designed by Eden Florist ~

Ps. if you are getting married in South Florida be sure to give Eden Florist a call at 954-981-5515. We do events of any size and WE come to you!  We will meet you at the venue and go over all your wedding needs.  Did you know that when you book a wedding that is happening in the summer months of June – August 2009, you will receive 10% off your entire floral order.

Flowers and Colors Video

Many thanks to Jami Lin, author of Color Alchemy for allowing me to share my program Flowers and Colors ~ The Secrets to Creating Moods Through One of Nature’s Greatest Gifts.

This program was Created for The International Color Alchemy Web Conference and have I included it here. You can view it at Eden Florist.

When you are finished watching the video, be sure to check out the PETALS Personality Test. It’s a lot of fun!

Thanks for stopping by!


The Flower Blog interviews Heidi


On Thursday, I had the delightful opportunity to chat with Jacqueline, the Editor of Teleflora’s Flower Blog


It was fun to remenisce about my “roots” and how I started in the Floral Business.  You are invited to listen to the Interview with Jacqueline of Flower Blog  live and unedited.



Flowers and Customer Service

Although Valentine’s Day is behind us, I am still reminded of this fast-paced fun holiday on a daily basis.  Reminders come via phone messages and emails thanking us for a great job or suggesting ways to improve upon what we have done.

One of the most pleasant surprises came in the form of an article written by a new customer about Eden Florist and his experience with our shop.  I was blown away by what he wrote and the fact that he shared it with his colleagues and friends in such a profound way that I just had to share the news with you.

Here’s the link to the article in Travel Trade Magazine: written by Jim Smith, CTIE – President of Market Share, Inc and Brand Congruency

You can be sure that this will end up in the Media Section of Eden Florist for all to see!

 Here’s a link to a blog post I wrote on my personal blog entitled “Are You in Control of Customer Service ” which you may also find interesting.

 Thanks for stopping by!

Heidi Richards Mooney